Semiotics

This task is to look at a film poster and to talk about denotation and connotation.

Denotations- What we see when we look at an image(what it is)

Faded background

The women look drawn.

The writing is in capitals and bold.

The women look determined and powerful.

It looks like it is set in the past.
The three women are different ages.
They look working class.

Connotations- What we understand from this image (what other meanings it is)
The poster has the faded affect because of the age in which the film was set.
The women looked drawn this could be to add to the fact that the film was set just after world war one and photographs where not in colour.
The writing is in bold and capitals because it draws people in as it is easy to see it also makes the writing powerful as it is short and incompresses all women as everyone women is a daughter and a lot of older women are mothers too.
The women look determined and powerful because it is a great cause that there are fighting for that will change the future of al women.
The women are different ages could show that no matter the persons age their are fighting for the cause.
The fact that there are working class will show that this are common omen that are nothing out of the ordinary however will fight for this cause.
Semiotics 
The study of signs- This is means anything which stands for something else.

For posters and advising they will be different ways of reading it.

Preferred reading        - This is how the creator will want you to view the piece of media text .
Oppositional reading  - This is where the preferred reading is the total opposed to how you          view the media text.
Negotiated reading    - this is where you see the good and bad in the piece of media text.